Destination Management

Bath and North East Council wishes to establish a single provider contract for the provision of Destination Management Services. The Council is managing this procurement in line with the Public Contracts Regulations 2015.

This is a Service Contract being procured under the Light Touch Regime and using a competitive dialogue procedure.

Background:

Bath and North East Somerset Council currently provide significant funding to a myriad of creative and cultural organisations in addition to Bath Tourism Plus (BTP)and the Business Improvement District (BID) which results in significant duplication of effort, ineffective use of resources and a disincentive to each business to partner or coordinate activities.

The Council has made the decision to bring all funding streams into a single commission to actively encourage consortium bidding, coordination of activity and partnership working.

The perceived added benefits include more cost-effective support for the sector improvement of services to the visitors coming to Bath and enable the winning bidders to access vital funding streams, participate in national marketing campaigns and act as a single voice for destination management in Bath.

The improved coordinated activity across the year will enable the Council to make further savings by being able to plan the allocation of resources to support events programmes via licensing, planning, cleansing etc. far more efficiently.

The Commission:

The services to be delivered include:

Tourism Development

Visitor Services

Destination Marketing

Conference Marketing

Business & Member Services

Event Management & Promotion

Coordination with other regional Destination Management Organisations

Additional information: See Documentation See Documentation