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AHDB requirements for PR activities in the Middle East

Defra Network eTendering Portal Published 20 Mar 2020 Contracts Finder

key details

Statusactive
Category (CPV) 79416000
Deadline22 Apr 2020
Contract start26 Jun 2020
Contract end25 Jun 2024
Procedureopen
SME suitableYes
OCIDocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396

description

AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements.

-Liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights
-Identify and develop priority markets for British lamb
-Effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular
-Devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty
-Act as a brand ambassador for British produce
-Liaise with central AHDB staff in areas such as media, PR and digital.

Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman.

Please note the closing date may be delayed due to the Coronavirus impact, any amendments will be posted on the system

Additional information:

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
20 Mar 2020 Tender (tender) · d163e469-f581-4844-8f20-bedc1e2236b4-350887

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