TEC Partnership - Brand Identity System - AWARD

The TEC Partnership is a prominent organisation dedicated to further and higher education, operating multiple college campuses across North East Lincolnshire, Lincolnshire, East Riding of Yorkshire, and North Yorkshire. Headquartered in Grimsby, the Partnership offers a diverse range of educational services, including a 14-16 Academy and a nursery that serves the local community.

In addition to its college campuses, the TEC Partnership features two specialised training providers: National Employer Training, which serves regional and broader areas, and Transafe Training, located in Immingham, North East Lincolnshire. Together, these providers work to support the educational and training needs of individuals and employers.

The TEC Partnership would like to develop a more cohesive brand identity system for the corporate brand and its operating college, academy, nursery and training providers.

The aims of this project are to:

1. Develop a flexible, recognisable logo system that unifies the TEC Partnership's brand family.
2. Establish distinct visual identities for the corporate brand and each of the nine sub-brands while maintaining a clear connection to the corporate brand.
3. Create a modern, innovative look that reflects the TEC Partnership's position as a leader within education and training in its core regions and specialist fields.
4. To provide the logos in various formats, produce a brand and technical guideline document.