SMG Interactive Gallery Graphic Designer

We are looking to appoint a graphic design studio to develop the graphics package for our new Interactive Gallery. This will include all 2D interpretive and environmental graphics within the gallery and, subsequently, the creative concept for the marketing campaign that will tie-in with the new gallery's aesthetic.

Gallery

The new Interactive Gallery will permanently replace the current Launchpad gallery and it will be a ticketed offer. The quality of the design and the overall aesthetic must set it apart from Launchpad and boldly highlight it as a new visitor experience worth paying for.

The look and feel of the gallery, and therefore the graphic design, will be elegant, thought provoking and well-crafted, while maintaining the Museum's brand identity. Our principle aims for the graphics package are:

Fully integrated graphics solution, working with the 3D spatial design of the gallery and the individual exhibits

Clear visual hierarchy across the gallery to enable intuitive navigation

Visual language that will last the life-span of the gallery (10 years+)

Graphics style guide that can be extended to work for a widespread marketing campaign to attract our target audiences

Marketing

There is a great advantage to appointing a single graphic design studio to undertake both the gallery design and the marketing campaign. Throughout the development of the interpretive graphics, it will be important to be mindful of what elements could be successfully utilised as part of our on- and off-site communications. The marketing campaign sets out the following principle aims:

Enhance the Science Museum's brand

Represent the visitor experience on gallery

Excite and engage our existing and, importantly, our potential new audiences

Stand out in a crowded market place and drive footfall and ticket sales

Note: The Science Museum's house font is Din Pro and this will be required to be used throughout the gallery and marketing campaign.