CEFAS23-130 Contract for multi-media creation and distribution services in Sri Lanka for the Ocean Country Partnership Programme (OCPP)

The OCPP was announced in 2021 as a key bilateral aid programme under the £500m Blue Planet Fund.

OCPP objectives are to support countries to tackle marine pollution, support sustainable seafood practices and establish designated, well-managed and enforced MPAs. Under the OCPP, Cefas will use existing experience of collaboration at an international level, to develop innovative science techniques and analyses with OCPP partner countries that address marine pollution challenges.

Cefas will work alongside international partners in government and society to collaborate on work packages to tackle marine pollution, and to inform and raise awareness about the impacts of climate change in the marine environment. This includes supporting the Sri Lankan government to promote policies that are aimed at tackling sources of marine pollution, to help the resilience of the marine environment to other pressures such as climate change, working with companies to produce media products that resonate with the Sri Lankan people. Cefas also support government agencies to increase awareness of prominent topics including the importance of the ocean, marine pollution, and climate change risks to the marine environment, through a program of education and outreach activities, which include media campaigns across multiple media across the country.

The project is designed to be inclusive, and the method of data collection must be delivered in the local languages (Sinhala and Tamil) and English according to the target communities. Outputs should be provided to Cefas in English. The supplier will also provide a report of activities, reach and engagement, a copy of all materials produced, and data collected. All media produced should be in an accessible format to ensure all audiences can access the content.

This specific area of work is to design multiple media campaigns to support the work of multiple government agencies in Sri Lanka. The outputs are intended to engage with the general populations and increase their awareness of climate change and its impacts, and to highlight the recent change in law banning single-use plastic items. This requirement is made up of two parts;

1. the creation and distribution of a Nationwide climate change awareness campaign.
2. the creation and distribution of a single-use plastic ban campaign to publicise the recent changes in law.