Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint an Agency to deliver an influencer campaign to promote Manchester to leisure travellers from the United Arab Emirates and Saudi Arabia.

The purpose of this project is to appoint an agency to deliver an influencer campaign to promote Manchester as a vibrant leisure destination to travellers from the United Arab Emirates and Saudi Arabia. Social media is a top source of inspiration for audiences across both markets and an influencer campaign would serve to inspire travel to the city, generating overnight stays during the summer months.

Key Objectives

1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers* within the target markets of the United Arab Emirates and Saudi Arabia.

2. Showcase the experience of visiting Manchester through compelling and engaging content, which will be delivered across the right channels to reach our target audiences and amplified to further extend reach and impact.

3. Inspire travel to the city this summer (July - September 2025) and encourage travellers to book now.

4. Generate an incremental uplift in overnight stays in ABID accommodation properties over the summer months (July - September 2025).

5. Drive economic impact for the Greater Manchester region.

• Further information on the Experience Seeker audience: Experience Seekers want to squeeze the most out of every second on holiday. Willing to spend on travel and experiences, they are passionate about travel, they love discovering new, unique, exciting experiences that they can share with others. They want to get ahead of the curve and be seen as a trailblazer, seeking out immersive experiences that allow them to see, taste and discover unique activities, places and people. They are 25-44yrs old. They use social media and online research tools heavily, both of which have significantly influence on their travel planning.

To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth

Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid.

The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers.

The deadline for submission of the required documents is at 17:00pm on Tuesday 15th April 2025.