Invitation to Tender for Track to Tokyo Social Media Content Creation (ref. NAT001-0327)

The National Lottery Promotions Unit (NLPU) wish to secure the services of a creative agency to assist in the creation of a series of social media video content as part of their Track to Tokyo campaign.

The scope of this contract will include the commissioning of the agency to create some emotive, engaging, shareable, relevant and fun content to highlight and raise awareness National Lottery funded athletes.

The requirement is to commission 3 pieces of viral social video content that will reach and appeal to a younger audience of 18-34 year olds which showcase National Lottery funded athletes and the positive impact National Lottery players have on their careers.

The requirement is to commission big, newsworthy pieces of content that will reach millions of young people, provoke discussion and make our social media channels a destination for entertainment and great content.

We require 3 pieces of video content to be produced, including at a series of short snappy interviews and interesting content aimed at the 16-30 age group. This content should also be formatted for traditional video sites (YouTube, Facebook) as well as newer portrait style viewing (Instagram stories / Snapchat)

The content creators must have their own established content digital pages/platforms to allow for added reach/exposure to the content.

The NLPU requires the content creator to have their own strategy/plan for the distribution of this content on their own channels.

Alongside these longer videos, the NLPU also requires a series of shorter clips promoting the full videos and highlighting some of the most impactful/funny moments, driving people towards the location where these films will be hosted. These clips will need to be optimised for YouTube, Facebook, Instagram Stories/Snapchat and websites)