Op COURAGE marketing campaign
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £92,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342000 +1 more |
| Deadline | 25 Mar 2022 |
| Contract start | 12 Sept 2022 |
| Contract end | 12 Dec 2022 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| 23red | £91,786 | 28 Apr 2022 | active |
description
NHS England required a marketing agency to develop and deliver a targeted national campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals to it. Specifically, we would like the agency to deliver the following:
- pre and post campaign research
- message and creative concept development and testing
- media planning and buying
- campaign creative development / campaign toolkit
- delivery of campaign
- evaluation of campaign
This was procured through the RM6125 Campaign Solutions 2 framework.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 10 Oct 2022 | Award (award) | · | 965de88e-588e-4d47-a8a6-3c9ab8eaf75d-579227 |
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source
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