SO-14220 Provision of MOD DE&S Creative Services

Defence Equipment & Support (DE&S) is a part of the Ministry of Defence and provides procurement and support services for the UK Armed Forces.

The DE&S Executive Board approved the DE&S Corporate Communications Strategy in February 2015 and Financial Approval for the work required to develop the DE&S Corporate narrative was given by DG Resources 23rd March 2015.

A key element of the DE&S Corporate Communications Strategy is the creation of a corporate narrative which clearly communicates DE&S vision, purpose and values.

The organisation’s strategic vision, purpose and values are not currently clearly defined or communicated within the organisation.

The narrative will enable DE&S leadership team to address the employee engagement survey issue where staff say they do not have a clear understanding of DE&S strategy and objectives. It will also enable the organisation to build a stronger external reputation with its stakeholders and to build its employee brand, positioning the organisation as an employer of choice.

The narrative is critical in supporting the DE&S Transformation Programme and

giving context to how the transformation will help DE&S to achieve its vision and fulfil its purpose.

An agency is required to;

-create a narrative through discussion and input from the executive board,

senior leadership and staff;

• develop a visual interpretation of the narrative and how its core themes

are to be communicated through internal and external channels

• create a communications and engagement campaign to engage staff and

stakeholders with the new DE&S vision, mission and values.