Domestic consumer marketing
key details
| Status | complete |
|---|---|
| Category (CPV) | 79342000 |
| Deadline | 16 Nov 2018 |
| Contract start | 1 Apr 2019 |
| Contract end | 31 Mar 2023 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ogilvy & Mather | £3,372,000 | 1 Mar 2019 | active |
description
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase.
Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 25 Mar 2019 | Award (award) | · | 7f6329f5-ab33-4283-94c0-f7212b6569b0-278041 |
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source
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