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SO14665; Valuation of GREAT Brand – Contract

Crown Commercial Service Published 18 Nov 2016 Contracts Finder

key details

Value£20,000
Statuscomplete
Category (CPV) 48812000
RegionLondon
Deadline1 Oct 2015
Contract start1 Oct 2015
Contract end15 Oct 2015
SME suitableYes
OCIDocds-b5fd17-185d7bc9-adc9-11e6-9901-0019b9f3037b

Award

SupplierValueDateStatus
Brand Finance £20,000 30 Sept 2015 active

description

This contract has already been awarded and is published for Transparency purposes.

Brand Finance will undertake an updated brand valuation and economic uplift analysis on the GREAT Brand.

Project Deliverables:

  • A Brand Valuation of the GREAT brand 2015;
  • A financial value estimate of the returns generated by the GREAT campaign i.e. what is the GREAT brand value segmented by the four divisions (FCO & UKT&I, VisitBritain, VisitEngland and British Council) and what has been the change by division been compared to the last two years; and
  • An estimate of how much GREAT contributes to the UK nation brand value.

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
11 Dec 2015 Award (award) · ocds-b5fd17-185d7bc9-adc9-11e6-9901-0019b9f3037b-82169-so14665---contract

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