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Medway Challenge Campaign

Medway Council Published 11 Aug 2021 Find a Tender

key details

Value£200,000
Statusactive
Category (CPV) 85100000
RegionSouth East
Deadline13 Sept 2021
Procedureopen
OCIDocds-h6vhtk-02d36e

description

Medway Council is looking to seek tenders from a suitably skilled provider to develop a high profile and high impact campaign that has a working title of the Medway Challenge.

Tackling obesity is a strategic priority for Medway Council and the Medway Health and Wellbeing Board, however Medway currently has the highest adult overweight and obesity rate in the South East https://fingertips.phe.org.uk/profile/public-health-outcomes-framework/data#page/3/gid/1000042/ati/402/iid/93088/age/168/sex/4/cid/4/tbm/1/page-options/car-do-0 The evidence base suggests that a combination of the following actions will support residents to achieve and maintain a healthy weight

Advocates and leaders that champion the healthy weight agenda
Outdoor environment that promotes walking, cycling and active travel
Healthy weight is a high priority in the building and design process
Safe, accessible and well used greenspaces, parks and play areas
Affordable healthy food retailers and accessible free drinking water available
Fewer low cost unhealthy food and drink options advertised and on sale
Residents with the skills and confidence to cook and grow healthy foods
Healthy and active education settings and workplaces
Affordable and diverse range of community exercise and sports clubs
Front line professionals raising the conversation and making referrals
Effective weight management support services for all ages
An environment that normalises breastfeeding
Effective breastfeeding support and Baby Friendly Accredited services
Healthy weight opportunities in all policies, strategies and action plans
Campaigns that motivate residents to start and maintain a healthy lifestyle

It is this campaign level, that the Medway Challenge seeks to operate, in order to positively affect many of the other priority actions. There are existing healthy weight campaigns and marketing projects which promote individual services and key messages, however we are seeking to develop a prominent campaign in the form of a challenge, to a wide range of people and organisations.

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notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
11 Aug 2021 Contract notice (F02) Earlier regulations 019455-2021
11 Aug 2021 Tender (tender) · cb4fdcfe-1f35-41c5-b5ca-2a1b470ce4ca-459894

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