Specialist communications consultancy to shape the strategy for the HMRC Story Campaign
key details
| Value | £37,000 |
|---|---|
| Status | complete |
| Category (CPV) | 73000000 |
| Deadline | 30 Oct 2021 |
| Contract start | 2 Nov 2021 |
| Contract end | 31 Mar 2022 |
| Procedure | direct |
| SME suitable | Yes |
| OCID | ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| THE ENGINE GROUP LIMITED | £37,000 | 2 Nov 2021 | active |
description
We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including:
- Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework
- Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025)
- Proposing suitable campaign messaging
- Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 10 Nov 2021 | Award (award) | · | 4c22eeae-f954-455d-b287-984abc82719b-484469 |
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source
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