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Media Buying Services for the Destination City Marketing Strategy

City of London Corporation Published 2 Aug 2023 Contracts Finder

key details

Value£100,000
Statuscomplete
Category (CPV) 72224000
Deadline1 Jul 2023
Contract start24 Jul 2023
Contract end17 Sept 2023
Procedureopen
SME suitableYes
OCIDocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4

Award

SupplierValueDateStatus
not named £100,000 2 Jul 2023 active

description

Media buying services in relation to the Destination City marketing strategy.

Services within the scope include, but are not limited to:

  • Integrated media planning with PR team and creatives team if required
  • Media strategy including proposal and media schedules
  • Campaign ideation and opportunity
  • Audience and market insights
  • Paid media partnership scoping, recommendations and activation
  • Media acquisition, negotiation and buying
  • Campaign implementation
  • Campaign optimisation
  • Campaign management
  • Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options
  • Post campaign measurement and analysis per campaign.
  • Production requirements communication for paid media planned

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
2 Aug 2023 Award (award) · 7c69688a-b62f-4f06-85c4-0a149e7e9e24-668298

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