Student Engagement Transformation Partner (RM6008) - AWARD

FURTHER COMPETITION UNDER CCS MANAGEMENT CONSULTANCY FRAMEWORK TWO RM6008 - LOT 3

Coventry University Higher Education Corporation Group (referred to hereafter as CUG) has achieved great success in recent times, with rapid rises in league table position and student satisfaction, as well as strong growth in student numbers. However, as outlined in the Group's 2021 vision (Appendix E), there is a need to be adequately prepared for further change in the sector and to anticipate growing cost pressures as student numbers flatten and student fees potentially reduce.

Specifically, increased sector competition, the rise of \"Digital\" and the growing importance of student satisfaction to the overall performance of HE institutions creates an imperative for institutions to ensure that the processes, systems and functions involved in student recruitment and customer service delivery are future ready across the Group.

In response Coventry University Group have launched the Student Engagement Programme and are now seeking to engage a suitable transformation partner. This large-scale transfor-mation programme will modernise the end-to-end student journey (pre-applicant through to graduation) across the Group including all subsidiaries and locations.

Across these areas it will transform how services are supported and delivered in terms of process effectiveness, cost efficiency, quality of systems, organisational design and the key skills and capabilities required of staff.

In addition, the successful transformation partner will lead the implementation and configura-tion of Salesforce the Group's chosen CRM solution. By leveraging this CRM solution, built to support best practice processes, this programme will help to transform the way we work, driv-ing conversion and enhancing the student experience.