Food is Great Campaign
key details
| Value | £75,000 |
|---|---|
| Status | complete |
| Category (CPV) | 72000000 |
| Deadline | 18 Dec 2018 |
| Contract start | 18 Dec 2018 |
| Contract end | 31 Dec 2019 |
| SME suitable | No |
| OCID | ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Buzzfeed | £25,000 | 21 Dec 2018 | active |
description
To partner with BuzzFeed to produce, deliver and distribute custom recipe video content that:
- is hosted on BuzzFeed's video-series channel 'Tasty' - the world's largest food and drink network, with over 113.6m monthly active users on Facebook alone
- is innovative and engaging, serving the next-generation digital food trends
- grows demand and interest in UK food and drink within key markets - specifically, the USA
- increases positive perceptions of UK food and drink in the USA
- showcases the core tenets of the GREAT brand to an extensive global audience
This activity will contribute to increasing demand for UK food and drink in key markets and support the delivery of the UK International Action Plan for Food and Drink 2016-2020.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 21 Mar 2019 | Award (award) | · | e4e56106-19c0-4f83-91ed-b324509ca70a-277527 |
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source
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