Stroud Market Town Councils Tourism Brief

Background

The market town councils of Dursley, Nailsworth, Stonehouse, Stroud, and Wotton-under-Edge want to promote tourism in each of the towns and their surrounding areas, all of which are located within Stroud District. To achieve this the market towns wish to procure consultants to create a range of content suitable for the visitor and tourism markets for each town. In conjunction with this, the local district council is re-engaging with tourism after a gap of some years and has appointed a new Tourism Officer. The Town Councils welcome the creation of this post and want to complement it by improving the tourism offer for each of their towns. Work should commence in time to capture the autumn/Christmas holiday markets.

Aim

The aim is to promote the individuality and unique offer of each market town. This should also recognise opportunities for thematic experiential offers across all the towns within the district, and their immediate surroundings. Visitors may be unaware of the range of things to see, do and experience, or the choice of facilities available. These visitors could be day or overnight/weekend visitors. The aim is to provide various forms of content and visitor information that emphasizes the distinctiveness of each town. Whilst distinct to each town, content should be engaging, similar in terms of tone, and be complementary across the towns within the district.