Provision of Daily Footfall Data

The Contracting Authority are looking for a Supplier to provide daily footfall data by region and footfall category.

The Real-Time Indicators team works to develop and publish experimental indicators which measure and reflect changes in the UK economy and society. The team provide a timely picture of a range of activities that supplement official economic statistics and aid economic and monetary policymakers and analysts in interpreting the economic situation, and this is done using rapid response surveys, novel data sources and experimental methods.

Footfall can be used to understand changes in consumer behaviour, and changes in it are associated with changes in retail and economic activity. As an indicator it can be used by policymakers to understand consumer confidence and highstreet performance.

The Contracting Authority has previously received national footfall figures. This data showed overall UK retail footfall, as well as footfall by high street, retail park, and shopping centre category. Data could be used for illustrative purposes in the statistical bulletin, with underlying data not available to users. For this requirement the Contracting Authority are looking to build upon this and receive more granular data, and further category breakdowns.

This data forms part of our week real-time indicator statistical bulletin, as an indicator of consumer behaviour, showing changes in the volume of visits to location types and regions. This can be seen in the Google Mobility by region section and Visits to location types dataset, in our recent Economic activity and social change in the UK, real-time indicators: 26 May 2022 release.