BBC Proms Selling

1. The requirement is summarised below:-

The Supplier will sell advertising space for the below print projects, with expected minimum page availabilities in parentheses:

Programmes are distributed at concert venues including the Barbican, Bridgwater Hall, Hoddinott Hall, the Royal Albert Hall, Cadogan Hall and Hyde Park; the Proms Guide is sold through major retailers including WH Smith, Waterstones and Amazon.

The print run for the Proms Guide is currently 55,000 copies. Print runs for the Proms and Orchestras and Choirs programmes vary for each concert but an average print run for a Proms programme is 1,300 copies (there are 75 concerts in 2017); the Symphony Orchestra distributes between approximately 450 and 1,100 programmes per concert (there are 28 concerts in 2016-17).

The Supplier will also adapt to the changing business model in the area of digital publications, selling in advertising space across digital formats and platforms as agreed with the BBC. The Supplier should be prepared for these ambitions to increase year on year and have the necessary resources in place to respond.

The BBC will also offer two (2) tickets to the Last Night of the Proms to all suppliers purchase a full page in the Proms Guide or in the ad shell of the Proms Programmes.

This is limited to two (2) tickets per organisation, regardless of how many pages they take.