T20/33_Search Engine Optimisation (SEO)

Please find attached documents relating to the tender for Search Engine Optimisation (SEO) tender for Anglia Ruskin University.

Please note the closing date for your Selection Questionnaire submission(s) is 12 noon on 1 July 2021.

Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage.

Tenderers must check that all the documents listed in the contents have been received and are complete in all respects.

Documents that must be returned to us completed in full are:

20210601_SQ

Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender Information document for further information.

End date for Contract Finder is for information only.

Additional information: https://in-tendhost.co.uk/angliaruskinuniversity/

The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at

https://in-tendhost.co.uk/angliaruskinuniversity/ .

To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest.

Delivery Notes

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.

We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.

Over a 6 month period we would expect the following elements to be addressed:

In terms of consultancy, the University requires:

• oStrategised SEO programme to enable us to complete on terms at all levels of the sales funnel
• oIdentification of key search terms which could aid visibility
• oReview of target landing pages and assess their ability to rank for target keywords
• oIdentification of any content gaps
• oAdvice on actions required to preserve SEO during projects such as content mergers and IA updates
• oIdentify and prioritise influencers who could provide valuable backlinks

For page level optimisation we require the agency to:

• oRecommend and advise on target keywords
• oProvide ongoing on-page optimisation of agreed course keywords
• oProvide ongoing on-page optimisation of agreed support keywords

For technical SEO checks we require:

• oRegular technical SEO check to maintain technical best practice
• oAdvice on how to address and resolve any technical SEO issues
• oAdvice on how to address Sitecore specific issues

For Reporting we require the agency to:

• oAdvise on appropriate tracking and measurement to determine success
• oProvide regular reports with agreed metrics to show progress and ROI
• oReports summarising advice and strategies to improve SEO.

Is a Recurrent Procurement Type? : No