(NU/1589-27) Chinese Social Media Management

Name: (NU/1589-27) Chinese Social Media Management
Creator: Newcastle University
Published: 2021-06-28T11:19:06.000Z
License: https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

Newcastle University Published 28 Jun 2021 Contracts Finder

key details

Value	£40,000
Status	complete
Category (CPV)	79000000 +7 more
Region	North East
Deadline	7 Jun 2021
Contract start	28 Jun 2021
Contract end	4 Jul 2022
Procedure	selective
SME suitable	Yes
OCID	ocds-b5fd17-c452f673-bd94-4aa2-b3ef-11236f7afb12

Awards (2)

This procurement was awarded to 1 suppliers. Values shown are per-award; the notice total is £40,000.

Supplier	Value	Date	Status
TONG	£102,000	21 Jun 2021	active
TONG	·	·	active

description

The successful supplier is required to have the ability to provide the following services and experience:

Organic social media management

•	Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
•	Support live-streaming chats with staff/students and virtual open days, when required
•	Input and content recommendations for our student content interns.
•	The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity.
•	Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this.
•	Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements
•	Provide recommendations on content best practice and trends
•	Provide a named Account Manager
•	Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office.

Paid media

•	Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on:
o	Weibo
o	WeChat
o	Douyin
o	YouKu
o	Baidu
o	Toutiao
o	Zhihu
•	Provide detailed campaign attribution and KPI measurements for all media plans
•	Provide full campaign reporting and optimisation as part of all media plans
•	Provide support on creative optimisation and testing
•	Provide regular insight into industry best practice, trends and future placement opportunities
•	Provide a single Account Manager for all campaigns

notice history

2 notices published against this procurement.

Published	Type	Regime	Notice
28 Jun 2021	Contract award notice (F03)	Earlier regulations	014671-2021
28 Jun 2021	Award (award)	·	c956aeb1-d131-4f8a-8682-51b9d0d4c3d7-446812

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source

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