Festive Activation at Pier Head and St George's Plateau

Liverpool City Council (LCC) is seeking an Operator to deliver high-quality, destination enhancing, festive activation. under a 'License to Occupy' at two iconic locations, to create a distinctive and memorable festive experience that attracts visitors, supports the local economy, and reinforces Liverpool's status as one of the UK's leading festive destinations.

The tender seeks an Operator (or Operators x 2) relating to the design, provision, installation, and operation of a festive attraction(s), seasonal market stalls and food and beverage outlets, delivered at St George's Plateau and the Pier Head from the 2026/27 season onward.

LCC seeks to procure an experienced Operator to take full responsibility for the end-to-end design, build, management, and delivery of all activity within each allocated site(s), including but not limited to: -

Liverpool City Council role and responsibility will be:

Bidders are encouraged to submit proposals with a mix of high‑quality, free and paid for festive activations that enhance Liverpool's seasonal offer and create memorable experiences for residents and visitors, while remaining complimentary and sensitive to the unique character and heritage of both Pier Head and St George's Plateau.

There should be a festive centrepiece at the heart of the offer which will attract footfall and create dwell time.

Activations should contribute positively to the overall festive atmosphere, elevate the city's Christmas programme, and integrate seamlessly within these culturally and historically significant spaces.