National Museums Liverpool - Merseyside Maritime Museum Research Project

National Museums Liverpool is looking to commision an agency to conduct a research project at the Merseyside Maritime Museum. Organisations are invited to put forward proposals based on the requirements outlined in this brief. Bidders are asked to submit a formal tender for the Merseyside Maritime Museum Research Project.

We require the development of a comprehensive visitor survey package that will provide us with a wealth of information about visitors to the Merseyside Maritime Museum. In 2017/2018 Merseyside Maritime Museum (MMM) welcomed 906,202 visitors. Of those visitors, 391,536 also visited the International Slavery Museum and 296,383 visited Seized! NML would like to conduct observational and visitor market research to gather information about visitor behaviour inside the MMM building. This would include the "journey" around the building, dwell time and visits to our commercial outlets. The information gathered would inform future plans for visitor development and refurbishment of the building. We would expect the research sample size to be sufficient to be able to provide a robust series of results.

The key data that we would need the survey to provide, which would be defined by visitor group were appropriate is detailed in this document: Section 5 - Requirement Specification.