Marketing and Communications Support

The National Army Museum (NAM), on behalf of the Chelsea History Festival is looking to appoint a suitable partner to work with the Chelsea History Festival and in-house programme team of the NAM to produce and deliver an integrated marketing and communications plan which generates coverage, drives footfall and ticket sales to the Festival whilst also building awareness of the festival for future years.

If you are interested in tendering for this interesting project, this document provides the following information:

This year the Festival returns, running from the 22 - 26 September 2021 with the aim of bringing people back safely to the Royal Hospital Road and the mission of creating a stage in the heart of Chelsea for world class speakers, authors and performers who entertain, inspire and educate through the power of local, national and global history. In addition to its speaker programme the festival will grow its outdoor offer in order to appeal to a wider audience of families, history lovers and supporters from the local community. The Festival will also maintain a digital programme this year - although the scale of this will reduced to that of produced in 2020.

The appointed company will utilise the NAM's audience segmentation model (to develop and shape the integrated Marketing and Communications Plan for the Festival.

The Festival programme will appeal to audiences across the segmentation model, however the key segments which we seek to target for this year's festival are:

We would like to attract both new audiences and previous attendees to the Festival. Families will also be an important focus as will attracting attendees of the Chelsea Flower Show, the dates of which co-incide with the Festival.