2385-21 Lelley Fields Crematorium Marketing Strategy and Brand Development

East Riding of Yorkshire Council are seeking to work with a full service communications agency to create a brand and promotional campaign for a new crematorium to be built in the East Riding of Yorkshire. The new crematorium, to be known as Lelley Fields Crematorium, will be built in the Holderness area of the East Riding. It will meet the needs of the local community which is currently lacking available and affordable bereavement services.

The Council's priorities are to support local residents and businesses, grow the economy and value our environment and we are confident that this project contributes to all these goals. This project will be driven by consultation with key stakeholders and the target audience.

We are asking agencies to submit proposals for a branding concept for the facility and a marketing campaign for pre-opening.

We aspire to create a crematorium facility with an environmentally-conscious design and green building principles which will offer people a fitting, sensitive place to commemorate their loved ones, with new woodland, a memory walk and other areas for remembrance and celebration. Stage one - expression of interests to be submitted Agencies should submit their expressions of interest by 12 noon on 05th May 2021 This should be supplied with

• A portfolio of work previously undertaken, including: research, developing branding, campaign development, photography and filming production undertaken, which would be advantageous with particular focus on a similar campaign. The organisation name, contact details and a brief description and examples of work for two contracts of a similar nature which demonstrate the agencies experience in relation to East Riding of Yorkshire Council's requirements.
• Any contract award will be subject to a satisfactory reference being provided by one or both of the named companies. Please email all submissions to

laura.waites@eastriding.gov.uk by 12 noon on 05th May 2021. For any large files please send via a file sharing site (WeTransfer preferable).