Fishing Licence Marketing Campaign

We don't always have the voice that our target audiences will listen to or the reach required to find them, so working with partners will amplify our messages and maximise the impact of our campaign.

We are seeking agency support to help us develop a partnership marketing strategy for this campaign. To complement our existing approach, we need support to identify and prioritise partners to help us reach our target audiences, to increase awareness of fishing, the fishing licence, drive sales and improve anglers' understanding of how their licence fee is spent. We need to reach our audiences at the right time, with the right messages through the right partners.

We are seeking an agency to work with us to:

• develop a strategic partnership marketing framework for this campaign;

• identify, map and prioritise potential partners who can promote and support our campaign, offer value-in-kind or co-create content to increase the number of people wanting to go fishing and ensure they know they need a fishing licence. Suggested partners can be from a range of commercial businesses (eg tackle brands, fishing venues, brands or retailers) and from third-sector organisations;

• develop a partnership pack to be used to engage with potential partners; and

• engage, recruit and manage campaign partners including the negotiations of any offers of support.

Additional information:

Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at https://defra.bravosolution.co.uk", ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at help@bravosolution.co.uk.