(NU1589-66) Google Analytics 360 License and Analytics Support
key details
| Status | complete |
|---|---|
| Category (CPV) | 79000000 +7 more |
| Procedure | selective |
| OCID | ocds-h6vhtk-0355a4 |
Awards (3)
This procurement was awarded to 1 suppliers. Values shown are per-award; the notice total is ·.
| Supplier | Value | Date | Status |
|---|---|---|---|
| Crunch DMC Ltd | £84,240 | 21 Jul 2022 | active |
| Crunch DMC Ltd | £77,940 | 21 Jul 2022 | active |
| Crunch DMC Ltd | · | · | active |
description
We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:
| • | GA360 Licence Renewal |
| • | GA4/GTM Audit and Recommendations |
| • | GA4/GTM Annual Retainer |
GA360 Licence Renewal
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:
| • | Analytics 360 license |
| • | Tag manager 360 license |
| • | Implementation and ongoing support |
GA4/GTM Audit and Recommendations
We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
| • | Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. |
| • | Audit existing GTM set up to optimise performance. |
| • | Providing recommendations e.g. event setup, custom dimensions, audiences etc. |
| • | Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. |
| • | Optimal Tag and pixels implementation via GTM |
Ad platforms including (not exhaustive):
| • | Facebook/Instagram |
| • | Tiktok |
| • | Snapchat |
| • |
GA4/GTM Annual Retainer
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):
| 1. | Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions |
| 2. | Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. |
| 3. | Support the creation of GA4 custom reports as requested. |
| 4. | Provide training and documentation/guidelines as required. |
documents
- https://www.contractsfinder.service.gov.uk/Notice/41a268cb-1ed9-400a-bbd1-0ae9a2141444 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 25 Jul 2022 | Contract award notice (F03) | Earlier regulations | 020220-2022 |
| 26 Jul 2022 | Award (award) | · | d87e2c61-6fb7-478b-a099-078064d669dd-557801 |
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source
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