Systematic Data Analysis Exploring 'Better' Protein

Background

Our dietary choices are driving a system of food production that is destroying the planet; global meat consumption went up by 350% between 1961 and 2013 (and is projected to increase by another 50% by 2050)2, with livestock production contributing to almost a third of the total emissions and covering 82% of land used for food production3. Within this context it is becoming more and more urgent to understand what sustainable protein is, focusing on 'better' animal and plant protein.

Main purpose and scope

In order to support a shift to 'less and better', we need to understand what, where and how to produce animal and plant protein. This requires access to and the availability of accurate, granular and credible protein data - however, this data doesn't currently exist in adequate quantity or quality. We need to be able to use aligned metrics and standardised data stored in a harmonised format to explore what should be produced, under which production systems, in which geographies; and explore local/national/regional/global comparative advantage to guide domestic production as well as trade.

The aim of this project is to conduct a systematic data analysis to understand routes to 'better' protein sources by delivering research that:

Identifies the availability of and gaps in necessary protein data;

Supports the expansion of infrastructure to capture and access consistent data5;

Explores how impacts differ within food groups according to location and method of production.

Please see attached word doc for activities, deliverables and outcomes.

Timelines and next steps:

Date issued: w/c 5 September 2022

Closing date: 27 September 2022

Project start: October 2022

Delivery: May 2023

Budget: ~£75,000 incl. VAT

Commissioned by: WWF-UK, Living Planet Centre, Brewery Road, Woking, GU21 4LL

Contact person: Sarah Halevy, Food Systems Sustainability Manager WWF-UK, shalevy@wwf.org.uk

Alternative contact: Procurement Team, procurement@wwf.org.uk