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Media Buying Framework Agreement for Imperial War Museums (IWM)

The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Value£637,000
Statusactive
Category (CPV) 79341000
Deadline5 Sept 2023
Contract start1 Jan 2024
Contract end31 Dec 2027
Procedureopen
SME suitableNo
OCIDocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17

description

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach.

The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise:

  • Lot 1: Media Strategy, Buying and Planning
  • Lot 2: Digital Advertising Services & Google Grants Management

Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

documents

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notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
4 Aug 2023 Contract notice (F02) Earlier regulations 022835-2023
4 Aug 2023 Tender (tender) · bc2d38ea-535e-4968-8c0f-60f358063eda-669420

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source

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