National Lottery Omnibus Tracker

The GC conducts a monthly online omnibus survey to measure participation in National Lottery products, attitudes towards the National Lottery and the incidence of problem and at risk gambling behaviour. We are now seeking competitive tenders for running the tracker from April 2019 onwards and this document outlines the work required.

For tracking purposes, we do require costs for an approach which closely replicates the current methodology and sample definition. However we are also open to additional suggestions for alternative approaches which you believe would enhance the survey.

Specifications

Details of the specifications are given in the table below.

Survey objectives

The GC needs to track consumer behaviour and attitudes in relation to the National Lottery (in the context of other gambling activity), to ensure there is a sound evidence base to fulfil our regulatory duties with regard to the National Lottery operator (currently Camelot). With the announcement of the fourth national lottery licence competition, the tracker survey will also serve as a tool for measuring consumer attitudes towards creating a National Lottery that is fit for the future. An omnibus survey which delivers a regular, nationally representative sample is preferred, so that trends over time can be identified with confidence.

Sample definition

Nat rep sample of GB adults aged 16+. As a minimum we expect controls on age, gender, region and working status. Please detail how you ensure a nat rep sample, including quotas and weighting applied.

Sample size Option 1: 1,000 per month Option 2: 2,000 per month

Additional options

In addition to the core samples mentioned above, we may need to conduct occasional boost samples with sub groups of interest; for example children aged 11-15 or participants in particular types of gambling etc. Please advise if you would be able to offer this flexibility and if possible, indicate approximate costs for conducting boost samples.

Questionnaire

We have an established core questionnaire, consisting of questions asked on a monthly and a quarterly basis. We will also frequently need to add ad hoc questions on a wave by wave basis and therefore the questionnaire content is likely to evolve over time.

At this stage, please provide costs based on the question outline below. Note that where the questions are asked of a sub-set of the sample, we have indicated the approximate qualifying incidence in brackets, so you can take this into account in your costs. Quarterly questions have also been highlighted.

Please also detail your full ratecard costs so we can measure the impact of potential questionnaire changes on a wave by wave basis (for example, making permanent changes to the questionnaire, asking questions on a quarterly basis or just on one wave only).

We would expect your support with questionnaire changes including your recommendations on wording and format where appropriate.

• When last played NL games (ask all):