Creative Solutions Call Off Agreement
key details
| Status | complete |
|---|---|
| Category (CPV) | 79340000 |
| Region | London |
| Deadline | 1 Feb 2016 |
| Contract start | 29 Feb 2016 |
| Contract end | 28 Feb 2017 |
| SME suitable | No |
| OCID | ocds-b5fd17-ac0619e9-adc9-11e6-9901-0019b9f3037b |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| M & C Saatchi UK Ltd | £250,000 | 7 Apr 2016 | active |
description
DWP appointed a creative agency to; develop a creative proposition and approach (designing a ‘look and feel’ for a new marketing campaign), develop key messages and refresh the Disability Confident branding.
The aims for the 2016/17 phase of the campaign are to:
Reinvigorate the campaign, build awareness of and ramp up both support and positive sentiment for DWP aims and the Disability Confident brand.
Challenge the perceptions and attitudes of employers – in particular SMEs - and increase the belief that employing and/or retaining a disabled person is something their business could do easily.
Encourage employers of all sizes to register for Disability Confident online, complete a self-assessment, and get access to the help, support and tools that will enable them to improve how they attract, recruit and retain disabled people in their business.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 18 Nov 2016 | Award (award) | · | e21a90ae-c7d8-4a45-840e-6d6f826fd76a-96945 |
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source
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