2016-197

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb). To ensure this is done effectively, AHDB require Press and PR agency that are able to provide two propositions: 1) A PR event with the Belgium food service sector In order to develop the awareness of the QSM and the PGI West Country, AHDB France would like the agency to present a yearly activity / event designed to increase significantly the visibility of these schemes to restaurants in Brussels. The event could take the format of a seminar / workshop to communicate with participants followed by a dinner to showcase assured products. 2) A programme of field marketing activities The agency is expected to present an innovative and efficient programme of in-store/field marketing activities designed to enhance the significant presence of branded (St George) UK lamb on the shelves of supermarkets in Belgium.

Additional information: Suppliers Instructions How to Express Interest in this Tender~:

1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure)
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