GB-Bath: Media Monitoring Services

The University of Bath Department of Communications require the following support services

1. Media database

The media database must be:

•Searchable by outlet type, outlet name, subject area, location, journalist name, type of correspondent etc. •Regularly updated

•International - including major media outlets in other countries

2. Media monitoring and analytics

Monitoring should include print, broadcast and online. Analytics should include:

•Volume and reach of coverage

Country/region (including the ability to track coverage internationally)

•Ability to link broadcast items to specific press releases or campaigns

•Inclusion/prominence of key messages

•Spokespeople quoted

•Ability to segment coverage by topic (for example, for us it might be research on engineering, science, social sciences, or broader topics such as student relations, university ratings etc.) •AVE (we are aware of the limitations of this metric but still need it on occasion)

•Tracking selected competitors for benchmarking purposes is not an essential part of the brief but if this option is available, please outline the scope and costs for this

3. Reporting

We need to be able to use the analytics to produce tailored reports on coverage generated by specific press releases or campaigns ourselves.

The reports will need to be able to reference data from the analytics including covering reach, volume, spokesperson, AVE and sentiment analysis, broken down by date, topic and type.