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BTA880 Integrated B2B & B2C Travel Partner for India & GCC Area.

British Tourist Authority Published 24 Nov 2017 Contracts Finder

key details

Statusactive
Category (CPV) 75125000
RegionLondon
Deadline27 Nov 2017
Contract start18 Dec 2017
Contract end17 Dec 2020
Procedureselective
SME suitableNo
OCIDocds-b5fd17-a14a12fd-f07b-456c-a185-8fb3b0fb6220

description

VisitBritain is seeking an Integrated B2B / B2C Travel partner to work with during 2017-2019 to assist in extending and developing Great Britain travel product in their portfolio, distributing that product across various channels (including in store), B2B marketing and staff education programs, as well as a fully integrated consumer marketing campaign.

The activity will have a 360 degree approach, encompassing everything from research and insights, new and revised product development, staff education on Britain and its packages, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.

The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

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notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
24 Nov 2017 Tender (tender) · 108c0d89-fb32-4e26-9cb5-de7a8f1e191a-183871
23 Apr 2018 Tender (tender) · df9c3955-a897-4966-9566-1ab8fdba322d-212286

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