Market Exploration of the Targeted Flood Warning Service (TFWS)

As a Category 1 responder, the Environment Agency (EA) has a legal obligation to prepare for emergencies including warning and informing others of the location, urgency, and severity of flooding from rivers and the sea in England.

The Environment Agency has provided a Flood Warning System (FWS) to the public, partners, and the media for over a decade. The flood warning service provides vital information to the public, media, staff, and professional partners on flood risk from rivers, seas and in some locations, groundwater.

The current FWS is free to register for all users (Sign up for flood warnings - GOV.UK (www.gov.uk)). The Targeted Flood Warning Service (TFWS), part of the flood warning service, provides an online service to over 120 organisations in England and Wales with a more targeted and efficient flood warning service so that they can easily monitor multiple locations at risk from flooding.

The aim of this project is to conduct a thorough market segmentation and demand assessment, to support the development of an up-to-date charging proposal and to identify service improvements for the current Targeted Flood Warning Service (TFWS) that could attract new users and better serve existing ones.