BFI Email Marketing System
key details
| Status | active |
|---|---|
| Category (CPV) | 48481000 +3 more |
| Deadline | 6 Jan 2017 |
| Contract start | 1 Feb 2017 |
| Contract end | 28 Apr 2017 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a |
description
This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution.
The objectives and key business outcomes of the EMS project are:
- to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns.
- to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences.
- to grow our databases by either creating or integrating with a dynamic preference centre.
- to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media.
documents
- https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5 , tenderNotice
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notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 16 Dec 2016 | Tender (tender) | · | a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5-121671 |
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source
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