008/2018E International Student Enquiry & Enrolment Service - AWARD

The International Office forms part of the Future Students service and is responsible for the recruitment of International and EU students, supporting academic partnerships and managing the Agent network. The University supports ambitious recruitment targets in-line with the University's 2020 strategy for growth across all audiences.

The University is using Managed Services for international enquiry management and offers made conversion:

• oTo engage with International prospects at soonest opportunity after initial point of contact.
• oTo offer personal contact via telephone (outbound and inbound), email, IM / virtual in order to convert potential students.
• oTo have a robust strategy in place to deliver timely, consistent and personalised contact with potential students.
• oTo improve conversion from enquirer to applicant and applicant to enrolment.
• oTo deliver personalised information to applicants on the University and pre-arrival processes.
• oTo deliver cutting edge, contemporary engagement with prospects and applicants.
• oTo increase contact points with enquirer / applicant therefore reducing 'drop off'.
• oTo be able to offer language specialisms.
• oTo reduce impact of GMT restrictions.