NML Ticketing Solution

NML is looking to acquire a ticketing solution to manage ticket sales and provide a CRM solution across the organisation through:-

We need a solution that can manage the scale and importance of the Terracotta Warriors exhibition, allowing us to make the most of the exhibition in terms of short-term revenue and our long-term visitor base and brand. It needs to provide a website that is professional and easy to use, allowing us to capture maximum data from visitors.

From a CRM perspective the solution needs to enable NML to utilise the existing customer data it holds across several database solutions including Raisers Edge, Artifax and Priava. NML need to be able to gain significant insight of customer interaction to make effective real time decisions. Comprehensive dashboards and real time reporting is essential to enable effective decisions to be made. The reporting information needs to assist NML in management of visitor access and visitor flow through exhibition and events.

The customer journey for purchasing tickets, tours and other add-on's needs to be quick and intuitive with minimal clicks and clear checkout process. There needs to be an effective security provision to reduce the risk of fraudulent transactions but also to comply with legal requirements such as PCI.

Clear ticket capacity for exhibitions, tours and events must be accessible for customers when purchasing online and for sales staff to advise and maximise ticket sales through the box office and in venue.

Clear financial reporting is essential to assist with our financial administration and legal compliance such as VAT and Gift Aid reporting.

Appropriate hardware to deliver the solution and meet NML requirements needs to be specified.

Ideally we would like a solution that has the capacity to deliver our events booking management requirements. Although this is not a firm requirement for the timescales discussed within this document.

A full description and instructions for tender responses are contained within the attachments