Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
key details
| Value | £850,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342000 |
| Deadline | 27 Feb 2025 |
| Contract start | 1 Apr 2025 |
| Contract end | 31 Mar 2026 |
| Procedure | limited |
| SME suitable | No |
| OCID | ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl, | £850,000 | 28 Feb 2025 | active |
description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion
mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers.
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 3 Mar 2025 | Award (award) | · | 149041cc-2756-4806-aa2c-4e794c6a5a7b-831268 |
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source
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