AHDB requirements for Social Media activities

AWARD - AHDB requires the specialist services of a social media agency to continue to deliver the 'always on' social media activity for AHDB's We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers' money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes.

We Eat Balanced is AHDB's flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, 'always on' social media activity has since been activated, as well as further large TV-led advertising campaign bursts.

AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future.

Note: although this brief focuses on We Eat Balanced, there's potential for AHDB to also need support for its other social media channels in future.

This contract will be initially for 18 months with the option to extend for a further 2 periods of 12 months each

Suppliers must register on the Bravo portal in order to gain access to this opportunity and the documents

Additional information:

AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity

1. Register your company on the eSourcing portal (this is only required once)

Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue'

Enter your correct business and user details - Note the username you chose and click 'Save' when complete

You will shortly receive an email with your unique password (please keep this secure)

2. Express an Interest in the tender

Login to the portal with the username/password

Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content.

Click the 'Express Interest' button at the top of the page.

This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box

3. Responding to the tender

Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining)

You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT

There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.