MoJ Media Strategy and Planning
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £320,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79413000 |
| Deadline | 11 Jul 2022 |
| Contract start | 31 Oct 2022 |
| Contract end | 31 Oct 2025 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Manning Gottlieb OMD | £320,000 | 24 Nov 2022 | active |
description
We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns.
Summary of services required:
| - | Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity |
| - | Developing innovative, insight-driven and flexible channel strategies for paid media (and some earned partnership opportunities); |
| - | Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes; |
| - | Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budget management for agency fees, creative and media spend across MoJ campaigns; |
| - | Close working with and briefing of other agencies involved in a campaign (e.g. research, media buying, creative and partnerships); |
| - | Thorough and regular evaluation against campaign objectives to optimise campaigns and drive best value for public money; |
| - | Support for the MoJ's annual Professional Assurance approvals process (PASS) with Cabinet Office; and |
| - | Support in answering ad-hoc requests for information, comment and evaluation from senior stakeholders and Ministers, including business cases for further investment and tight-turnaround media rebuttals |
See 'Agency Requirements - Implementation' below for further detail of Media Strategy and Planning requirements.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 2 Dec 2022 | Award (award) | · | 3c3f2c63-6b4f-47fe-990f-b866e3214884-595649 |
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source
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