Provision of Optimisation Agreement (AB Testing)
key details
| Value | £38,990 |
|---|---|
| Status | complete |
| Category (CPV) | 48000000 |
| Region | London |
| Deadline | 28 Nov 2024 |
| Contract start | 29 Nov 2024 |
| Contract end | 29 Nov 2026 |
| Procedure | direct |
| SME suitable | Yes |
| OCID | ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Wingify Software Private Limited | £38,990 | 29 Nov 2024 | active |
description
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services.
DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns.
The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 6 Dec 2024 | Award (award) | · | 5e9fd32d-9dff-4cb5-b865-b70aabdeee3b-808819 |
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source
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