(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
key details
| Value | £29,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79000000 +7 more |
| Region | North East |
| Deadline | 16 Jul 2021 |
| Contract start | 28 Jul 2021 |
| Contract end | 9 Sept 2021 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361 |
Awards (2)
This procurement was awarded to 1 suppliers. Values shown are per-award; the notice total is £29,000.
| Supplier | Value | Date | Status |
|---|---|---|---|
| Crunch DMC Ltd | £28,260 | 25 Jul 2021 | active |
| Crunch DMC Ltd | · | · | active |
description
Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 30 Jul 2021 | Contract award notice (F03) | Earlier regulations | 018208-2021 |
| 30 Jul 2021 | Award (award) | · | 6d5a51dd-f695-4a00-ac16-9587000b3af6-456155 |
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source
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