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(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

Newcastle University Published 30 Jul 2021 Contracts Finder

key details

Value£29,000
Statuscomplete
Category (CPV) 79000000 +7 more
RegionNorth East
Deadline16 Jul 2021
Contract start28 Jul 2021
Contract end9 Sept 2021
Procedureselective
SME suitableYes
OCIDocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361

Awards (2)

This procurement was awarded to 1 suppliers. Values shown are per-award; the notice total is £29,000.

SupplierValueDateStatus
Crunch DMC Ltd £28,260 25 Jul 2021 active
Crunch DMC Ltd · · active

description

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n

notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
30 Jul 2021 Contract award notice (F03) Earlier regulations 018208-2021
30 Jul 2021 Award (award) · 6d5a51dd-f695-4a00-ac16-9587000b3af6-456155

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