Breastfeeding Social Marketing Project
key details
| Value | £50,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79315000 |
| Region | South West |
| Deadline | 14 Apr 2019 |
| Contract start | 14 Oct 2019 |
| Contract end | 14 Oct 2020 |
| Procedure | open |
| SME suitable | No |
| OCID | ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| ICE Creates | £50,000 | 1 Sept 2019 | active |
description
The breastfeeding social marketing project will aim to achieve a positive change in young women's beliefs, perceptions and attitudes towards breastfeeding within Gloucester City leading to an increase in breastfeeding rates (initiation and continuation at 6 - 8 weeks after birth).
The Provider shall ensure the project comprises the four phases and meet the following objectives.
| 1. | Breastfeeding insight work |
| • | To collect insight from the target audience and relevant workforce |
| • | To develop knowledge and understanding of the local enablers of and barriers to breastfeeding in Gloucester City |
| 2. | Social Marketing Pilot |
| • | Co - produce a range of social marketing interventions with the target audience which build on the insight from Phase 1. |
| • | Implement and pilot for 6 months a range of social marketing interventions with the aim to increase breastfeeding (initiation and continuation) rates among target audience with a focus on areas of greatest deprivation and lowest prevalence. |
| 3. | Evaluation |
| • | Evaluate the impact and effectiveness of the social marketing interventions |
| • | Establish an action plan for a countywide approach for the promotion of breastfeeding for all |
| 4. | Dissemination |
| • | Produce a final report for dissemination and share findings with stakeholders. |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 14 Oct 2019 | Award (award) | · | d01a1bf9-4df4-4c41-a561-9e356ef1a5e7-319414 |
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source
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