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GB-London: Influencer Collective Agency

British Tourist Authority Published 28 Feb 2018 Contracts Finder

key details

Value£100,000
Statusactive
Category (CPV) 79341000 +1 more
RegionLondon
Deadline14 Mar 2018
Contract start2 Apr 2018
Contract end2 Apr 2019
Procedureopen
SME suitableNo
OCIDocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e

description

For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences.

We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis.

To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.

documents

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
28 Feb 2018 Tender (tender) · c4e4a5c3-f4d7-42bb-840b-4602fd158605-202265

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