Invitation to Quote

The objective is to develop a full brand for Easton and Otley College and produce

1. Branding Bible which will include:

Research with key stakeholders

Overview of brand including history, vision and personality

Brand values

Enhanced logos and usage guidelines

Colours

Text and Tone of voice (Extremely important along with example do's and don'ts, words we like and don't like)

Imagery - specifications, style, examples

Fonts and typography

Letterhead and business card design

Design layouts and grids for print and web based projects (usable templates)

Prospectus replacement guidelines (Course fold out leaflets but fun and quirky)

Writing style and voice

Social Media guidelines

Visual examples for each rule including examples of proper and improper use for clarity

2. An alternative to the prospectus

Prospectus' are expensive and are also out of date as soon as they are printed. However, top satisfy the need for customers to take something tangible away, we would like to have an alternative, cheaper option. This could be in the form of subject area leaflets for example.

• Presentations pencilled for 13th/14th Feb