PQ0429 - Countering Domestic Abuse Media Campaign - Informing Women, Transforming Lives - AWARD

Birmingham City Council (the Council) seeks to invite suitably experienced and qualified media agencies/organisation for Inform Women Transform Lives work ( to develop and execute a comprehensive marketing campaign to raise awareness of Gender-Based Violence, encourage women to use relevant services and visit the website (delivery for a duration of 12 months).

The aims of the campaign are to:

• ocatalyse women and civil society to seek information, emphasising the key messages of the core ethos of informing women transforms lives.
• oThrough a digital media campaign, with the production of a series of videos highlight the early signs of gender-based abuse - the media agency will support Birmingham City Council in the development and delivery of an action plan of work and a marketing and communications plan.

The campaign aims to raise awareness of Gender-Based Violence, encouraging women to use sign-posted services and visit the dedicated website. The schedule of work is to be completed by March 2024. A formative evaluation will be required by the end of September 2023 and final report once the schedule of work is completed in March 2024.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk

Your completed tender submission should be returned by noon on 24th February 2023 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

• oThe overarching objectives of the whole workstream will be to provide information to women across the city on selected topics through specific mechanisms, such as websites, apps, telephone hotlines, by working with others that have access to women and utilising the council's engagement platforms and city-wide partnerships.