gvtcx

PHE - Couch to 5k Redesign and Rebuild 2017

Public Health England Published 10 Mar 2017 Contracts Finder

key details

Value£150,000
Statuscomplete
Category (CPV) 73000000
RegionLondon
Deadline20 Jan 2017
Contract start24 Jan 2017
Contract end31 Jul 2017
SME suitableYes
OCIDocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f

Award

SupplierValueDateStatus
Dogfi.sh Mobile Ltd £150,000 24 Jan 2017 active

description

Since Couch to 5k was launched the idea has been a firm favourite with users. However, the execution of the original app could be improved. There are several technical and UX issues that would improve the app if they were addressed. In addition, it was designed before the current brand review and without user research or testing.

The project will carry out a design and research review of the app and then carry out a rewrite in time for the app to be live in the app stores before the 2017 London Marathon.

Project objectives:

Increase customer ratings in both app stores by at least 1 star rating (the new version when compared to the old version)
Review tactics to increase engagement and lifetime usage measurably
Improve user experience to ensure optimal usability integrating music and voice
Assess where the market for similar apps is and alongside user testing, evaluate priority features which will increase uptake relative to previous campaign responses
Create a backlog of feature enhancements for a phase 2 build (after the London Marathan and subject to a separate SOW)

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
10 Mar 2017 Award (award) · 74083a76-98cd-438b-974b-1b1a133f133e-134947

more from Public Health England

all contracts from this buyer →

similar contracts awarded

Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.

source

Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.