Provision of Marketing Evaluation Services
key details
| Value | £128,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342000 |
| Region | London |
| Deadline | 13 Dec 2019 |
| Contract start | 13 Jan 2020 |
| Contract end | 13 Jan 2023 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| OPINIUM RESEARCH LLP | £120,500 | 1 Jan 2020 | active |
description
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below:
| 1) | Measure perception changes and the impact of our marketing activity |
| a. | Understanding how our marketing changes the perceptions of our audiences |
| b. | Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live |
There is also a requirement this year to test our key messages with our audiences:
- Test key messaging - understanding the resonance and impact of key messaging with our audiences
Each of the above is required for each of our key audiences - international visitors, students and investors.
We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.
Additional information: Please complete the RFP document and the Pricing Schedule and return to London & Partners.
documents
- https://www.contractsfinder.service.gov.uk/Notice/45481c96-369a-4435-9c46-dc9ff1106a79 , tenderNotice
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/2a3d5198-7b74-4489-be91-364adbf3d2e6 , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4ed63a76-dc20-4bca-86b0-df08b550c0a2 , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/bf1a34dc-75d0-47ac-be61-e40e3c284d0b , biddingDocuments
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 11 Jun 2020 | Award (award) | · | 5d4f68ab-38b9-45fb-b823-9c7373c3b1dd-363513 |
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source
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