NML China's First Emperor and the Terracotta Warriors Campaign Media Brief

National Museums Liverpool is looking to commission a media agency to develop a paid media strategy as part of the marketing campaign to promote World Museum's China's First Emperor and the Terracotta Warriors exhibition (February to October 2018).

Organisations are invited to submit proposals based on the requirements outlined in the attached specification.

In what will be NML's most significant loan exhibition to date, Qin Shi Huang's Terracotta Warriors will be staged at World Museum from February to October 2018; marking the first time in more than 30 years that cultural treasures have been seen in a UK museum outside of London, and coinciding with the 10-year anniversary of Liverpool's European Capital of Culture award.

China's First Emperor will be the second charging exhibition at World Museum, and will tell the story of China's warring states and the rise and achievements of Qin Shi Huang through to the Han Dynasty. The exhibition will also explore the legacies of the Qin and Han dynasties, as well as looking forward to the pioneering research that's shaping the future of Chinese archaeology.

Guest curated by Dr James Lin and in associated with the Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shi Huang's Mausoleum Site Museum, the exhibition will display around 120 objects or sets of objects. These spectacular artefacts dating from the 8th century BC to the 2nd century AD along with some remarkable recent archaeological discoveries will not only shed light on the Chinese pursuit of immortality, but also help visitors understand more about everyday life in the country over two thousand years ago.

China's First Emperor promises to be one of the most creative and innovative exhibitions ever to have been staged on the Terracotta Warriors, that will raise the profile of NML and its exhibitions programme, nationally and internationally.

Tickets for the exhibition will be available to purchase online and in-venue from late September/early October (date TBC). It is assumed the Museum should expect to sell around 55% of the total ticket allowance online over the course of the exhibition. More detailed information about ticket prices, discounts and targets is available upon request.

PLEASE NOTE: Ticket prices and information for the exhibition are available upon email request and completion of a non-disclosure agreement. Please email Ian.Lindsay@liverpoolmuseums.org.uk for further details.